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RightMessage – HubSpot support is on the roadmap.ConvertFlow – HubSpot support is currently available.Here are the options I’m currently evaluating and will report back on once I’ve tested them sufficiently:
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That somewhat diminishes this benefit but comes at an extra cost. Just make sure you have the HubSpot tracking snippet present on the page.Īlso, a few options have emerged that let you do website personalization based on HubSpot contact data without using the CMS. Simply embed them in your HTML and you’re good to go. You can leverage Smart CTAs and progressive profiling (w/ forms) even if you’re not using the CMS. Personalization gotcha: if someone accidentally auto-segments into the wrong persona, your website/emails/CTAs end up worse than generic. You have to gracefully tiptoe the fine line between too generic and Rube Goldberg. Your success depends on your strategy and planning-putting in the hard work to truly understand your customer and figure out where the right personalization breakpoints should be. Now, the ability to do Smart Content won’t automatically improve your site. Smart Content lets you personalize on many different dimensions:Ĭontact list membership is where the magic happens since lists let you split contacts into super granular segments based on any data point you collect. There are plenty more case studies on the impact of personalization if somehow you remain unconvinced. The ability to personalize content and CTAs on your site based on what you know about a contact makes for a better user experience and, when done right, can skyrocket conversion rates.īrennan Dunn of Double Your Freelancing boosted sales by 70% just by personalizing headlines based on persona (e.g., freelancer vs. Smart Content is the most powerful feature of HubSpot’s CMS. Most themes on the major CMS platforms these days are responsive by default, so this isn’t a massive differentiator, but worth a quick mention.
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Expect to do some light CSS work to fix a few things here and there. Is the CMS going to give you pixel-perfect mobile pages at every resolution? No, but it’ll get you 90% of the way there. If you break out of the Design Manager into custom-coded templates, all bets are off, so be sure to follow the CMS responsive grid docs. HubSpot templates built with the drag-and-drop Design Manager tool are responsive by default. Unification makes things convenient, but in 6 years of using HubSpot daily, I can’t think of one time I felt extremely hindered by having my site hosted outside the CMS.īenefit score: 4/10 Responsive by default If they find it too chaotic to learn, e.g., HubSpot + Buffer + WordPress, then I’ve got bigger problems.
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I personally believe in using the best tools for the job, and I want my team to be adaptable. Combined with the email and social tools, HubSpot starts to become your one true publishing tool, simplifying your marketing stack and making it easier to train new people.įor must of us, however, the dream of an all-in-one is just that: a dream. You can login to HubSpot and edit your homepage, publish a new blog post, or A/B test a landing page. This can be attractive to small marketing teams with limited budget or experience. One of the first benefits of the CMS, especially if you go all-in, is that it unifies your publishing tools. Let’s start with what I like about the CMS, in no particular order. You can mix and match! For example, you can choose to keep your blog on WordPress and move your main site and landing pages to the CMS and it’ll be virtually seamless for your visitors. The CMS is broken into distinct components: One of the best things about the CMS is that it’s not all or nothing. Think of it as WordPress or Squarespace with a landing page tool like Leadpages built-in and tightly integrated with your marketing automation tools. HubSpot’s CMS is their built-in content management system. You’ll find dozens of articles about the CMS written by agencies that really want you to pick the CMS so they can sell you custom design and development services. Or, if you prefer, skip right to my preferred stack.īefore we start, please know that while I love HubSpot, I’m not a shill. Hopefully, by reading this with your business in mind, you’ll figure out whether the CMS is a good fit for you. There isn’t a one-size-fits-all answer, but I thought it would be helpful to walk you through my pros and cons. When you get started with HubSpot, one of the first big decisions to make is whether or not to host your website on the CMS.